3 - Don't skip on basic accounting and hospitality business essentials. There's no glory in having to close shop because you are too affordable for your own good.

2 - It's easy to get frustrated about things out of your control. It's best to learn how to anticipate that happening. Surrender doesn't need to mean defeat.

1 - Nothing will be easy and you will have to make choices. Don't let a strive for perfection hold you back to deliver. Good can be good enough.

A few words to new café owners on service, expectations and strategy